Supplier Spotlight: Toni Searle Beauty

I worked with Toni on a styled shoot recently and LOVED the gorgeous looks she came up with for the bride and two bridesmaids. Toni offers vegan and cruelty-free wedding hair and makeup, and covers Berkshire, Surrey, Hampshire, and Oxfordshire.

How did your business get going?

I was working in an office job before I knew I had a passion for makeup! I completed a part-time course while working, then went on to do portfolio shoots and friends' wedding makeup. It naturally progressed from there.

What do you think is special/unique about what you offer?

Definitely being vegan and cruelty free! I get a lot of enquiries from brides who are quite far from me and struggle to find a cruelty free HMUA.

What do you love about your job?

When I see a bride's face light up when they look in the mirror and I know they are going to feel amazing and beautiful all day. I love being a part of someone's wedding and helping them to relax and not worry makes me feel like I've done a good deed.

What inspires you?

I take most inspiration from celebrity red carpet looks and other HMUA's that I follow. I'll always adapt a look to make it suit your features and work with the natural hair, rather than against it.

Do you have any advice for couples planning their big day?

You'll never please everyone so the only people you need to make sure are happy with the decisions are you two!

You can find out more about Toni at her website: And you can follow her on Facebook at @ToniSearleBeauty and on Instagram at @ToniSearleMUA.

Image credits to Claire Bemister Photography (top image) and Roshni Wedding Photography (bottom image).